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It’s not just about mobile search ranking. Responsive web design is vital in presenting a consistent brand image across all devices. Web presence, after all, means nothing if the said presence doesn’t provide positive experiences for the target audience.
Responsive web design enables your website layout to adapt to even the largest or smallest screens. This adaptive technology is forward-compatible, adjusting even to newer devices and higher resolutions.
Mobile-friendliness is an important design consideration that often gets overlooked or glossed-over during website creation or redesign. It’s a requirement for some, for others just another feature in the design package. Either way, responsive web design has a huge impact on the overall performance of not only your website but also your marketing strategies.